The inherent sensitivity of probiotics raises two key challenges of maintaining
stability and extending shelf life in the development of an effective supplement. To address these
challenges, Anlit has launched a technology it calls “ProBites LLP, Long-Life Probiotic” – touted as
allowing for the high stability of live bacteria in ambient conditions, to be incorporated into a
flavorful format and enjoyed at home or on-the-go.
According to Innova Market Insights, new product development for probiotic supplements has
witnessed an average annual growth of 26.5 percent between the years 2012 and 2017. This has
been fueled by growing consumer awareness of the numerous health benefits of probiotics
especially in the backdrop of rising antibiotic usage.
North America has consistently dominated the market, with an average share of 55 percent, over the
past three years. Nevertheless, Europe experienced a sudden leap in probiotics launches from 15
percent to 38 percent between 2016 and 2017.
Anlit’s R&D team characterized all of the factors that could negatively impact the stability of live
bacteria in a food matrix, including moisture.
The team isolated each potential barrier and crafted a specific solution to overcome them. The
result addresses these issues with the comprehensive solution of the new ProBites LLP, while
maintaining great flavor and optimum functionality of the probiotic. The new technology is an
excellent carrier of a variety of probiotic strains.
Anlit also invested in a new preparation system to ensure the high stability of the probiotic,
creating the ideal production environment for producing chewable probiotics. Precise temperature
and humidity controls ensure the probiotic bacteria can live longer. The company then instituted
a double packaging system with multilayer laminate to retain a moisture-free support environment
for the probiotic and to protect the organoleptic characteristics of the product.
“ProBites LLP taste and look like candy chews and, based on our trials, can become the probiotic
choice of kids and adults,” says Shai Karlinski, VP of Sales and Marketing for Anlit. “This new
product line represents our commitment to help consumers get, tasty supplements of the highest
standard that all the family loves.”
“ProBites LLP line is designed for the whole family, from age three onwards. The chewy healthful
treats are available in multiple of flavors, including chocolate, vanilla, and different fruit flavors.
Yet they are sugar-free, kosher, halal and non-GMO,” Karlinski adds.
Anlit will present the new supplement alongside other functional gummies and chews at the
Convention on Pharmaceutical Ingredients (CPhI) on October 9-11, 2018, in Madrid.
